By Legion Digital
“What happens when you combine the nations largest fleet of mobile digital billboard trucks with the industries most revolutionary software creator? You get the industries first platform that gives users total control of their digital billboard campaigns!
The Legion Digital SWAY platform gives you total control over buying, creating, and managing your digital Out -of -Home ( DOOH) campaign
You control your budget, daily spend, days of week, and time of day your ad displays on the truck. Everything can be managed by the user and your campaign can be started, stopped, or modified at anytime. The users portal has advanced reporting features so each advertiser knows exactly what is happening with their ad dollars.
No longer do you have to settle for finding the closest digital billboard to your desired location
Because the Legion Digital SWAY platform allows you to decide EXACTLY where you want your ad to display through geo-fencing
Every Legion Digital truck is equipped with GPS and is in constant communication with our server
So it knows exactly when and where to display your message through the parameters that you set. Not only can you set the geographical area, but you can specify which days of the week and what times within those days your ad will display.
You are only charged each time your ad displays on our screen within the parameters and location that you set in your campaign
Your ad displays on 3 panels (2-side, 1-rear) for 15 seconds before changing to the next ad. Use the “Buy-it-Now: price to have priority or place a bid at a price you are comfortable with. It’s just like Google Adwords.
SWAY…a DOOH Revolution
In today’s age of technology and innovation, industries left and right are being turned on their head as young companies dream up new and better ways to improve their industry. The Out-of-Home (OOH) industry…more specifically, the Digital Out-of-Home (DOOH) industry is no exception.
For months, industry publications have talked about the eventual shift to programmatic software as a means of buying OOH. Just a couple weeks ago, Clear Channel Outdoor was the first major outdoor media company to announce its programmatic platform, RADAR and several other platforms are either being developed or conceived at the time of this article.
SWAY by Legion Digital is the industries first programmatic, geo-targeted, pay-per-display platform for mobile digital trucks
The software behind SWAY is a brilliant concept that gives advertisers and agencies tremendous power that gives advertisers and agencies tremendous power. Currently, there are roughly 6,100 digital billboards in the United States according to the Outdoor Advertising Association of America (OAAA) and most of those are consistently sold out or nearly full. While cities continue to expand and gobble up more land, the rate of new billboard structures (vinyl or digital) being built in these new areas is falling further and further behind.
The SWAY platform by Legion Digital solves many of these barriers
Because our digital billboards are built into the truck, they are not bound by the highly restrictive laws of traditional billboards.
For the first time in history, a direct advertiser can identify the exact area(s) where they want their DOOH ad to be seen by setting a geo-fence, select the days of the week and times of day within those days they want the ad to appear, and set their own budget (total campaign, daily spend, and per display cost) that they are comfortable paying.
The pricing model is what truly sets the platform apart from anything on the marketplace
For those that have experience with Google Display Ads, this is going to seem very familiar. The SWAY platform ushers in a new era of digital signage pricing. On our platform, you can choose between the recommended price or you choose your per display cost based on your needs.
Our Mobile Digital Display Trucks Are Available In The Following Markets:
Alabama Birmingham, AL Dothan, AL Huntsville-Decatur, AL Mobile, AL Montgomery-Selma, AL Arizona Glendale, AZ Phoenix (Prescott), AZ Scottsdale, AZ Tucson (Sierra Vista), AZ Yuma, AZ-El Centro, CA Arkansas Ft. Smith-Fayetteville-Springdale-Rogers, AR Jonesboro, AR Little Rock-Pine Bluff, AR California Bakersfield, CA Chico-Redding, CA El Centro, CA Eureka, CA Fresno-Visalia, CA Los Angeles, CA Monterey-Salinas, CA Palm Springs, CA Petaluma, CA Sacramento-Stockton-Modesto, CA San Diego, CA Santa Rosa, CA San Francisco-Oakland-San Jose, CA Santa Barbara-Santa Maria-San Luis Obispo, CA Ukiah, CA Yreka, CA Colorado Colorado Springs-Pueblo, CO Denver, CO Grand Junction-Montrose, CO Connecticut Bridgeport, CT Bristol, CT Fairfield, CT Hartford, CT New Haven, CT Waterbury, CT Westport, CT Delaware Dover, DE Georgetown, DE Middletown, DE Newark, DE Wilmington, DE Florida Ft. Myers-Naples, FL Gainesville, FL Jacksonville, FL Miami-Ft. Lauderdale, FL Ocala, FL Orlando-Daytona Beach-Melbourne, FL Panama City, FL Pensacola, FL Tallahassee, FL Tampa-St. Petersburg, (Sarasota), FL West Palm Beach-Ft. Pierce, FL Georgia Albany, GA Atlanta, GA Augusta, GA Columbus, GA Macon, GA Savannah, GA Thomasville, GA Idaho Boise, ID Idaho Falls-Pocatello, ID Twin Falls, ID Illinois Champaign & Springfield-Decatur, IL Chicago, IL Davenport, IA-Rock Island-Moline, IL Peoria-Bloomington, IL Quincy, IL-Hannibal, MO-Keokuk, IA Rockford, IL Indiana Evansville, IN Ft. Wayne, IN Indianapolis, IN Lafayette, IN South Bend-Elkhart, IN Terre Haute, IN Iowa Cedar Rapids-Waterloo-Iowa City & Dubuque, IA Des Moines-Ames, IA Sioux City, IA
Kansas Kansas City, KS Lawrence, KS Manhattan, KS Olatha, KS Overland Park, KS Salina, KS Shawnee, KS Topeka, KS Wichita-Hutchinson, KS Kentucky Bowling Green, KY Lexington, KY Louisville, KY Paducah, KY-Cape Girardeau, MO-Harrisburg, IL Louisiana Alexandria, LA Baton Rouge, LA Lafayette, LA Lake Charles, LA Monroe, LA-El Dorado, AR New Orleans, LA Shreveport, LA Maine Bangor, ME Portland-Auburn, ME Presque Isle, ME Maryland Baltimore, MD Salisbury, MD Washington, DC (Hagerstown, MD) Massachusetts Boston, MA Brockton, MA Cambridge, MA Lowell, MA New Bedford, MA Springfield-Holyoke, MA Worcester, MA Michigan Alpena, MI Detroit, MI Flint-Saginaw-Bay City, MI Grand Rapids-Kalamazoo-Battle Creek, MI Lansing, MI Marquette, MI Traverse City-Cadillac, MI Minnesota Duluth, MN-Superior, WI Mankato, MN Minneapolis-St. Paul, MN Rochester, MN-Mason City, IA-Austin, MN Mississippi Biloxi-Gulfport, MS Columbus-Tupelo-West Point, MS Greenwood-Greenville, MS Hattiesburg-Laurel, MS Jackson, MS Meridian, MS Missouri Columbia-Jefferson City, MO Joplin, MO-Pittsburg, KS Kansas City, MO Ottumwa, IA-Kirksville, MO Springfield, MO St. Joseph, MO St. Louis, MO Montana Billings, MT Glendive, MT Great Falls, MT Helena, MT Missoula, MT Nebraska Hastings-Kearney, NE Lincoln, NE North Platte, NE Omaha, NE Scottsbluff, NE Nevada Carson City, NV Enterprise, NV Henderson, NV Las Vegas, NV Reno, NV Sunrise Manor, NV Sparks, NV
New Hampshire Concord, NH Manchester, NH New Jersey Atlantic City, NJ Camden, NJ Elizabeth, NJ Newark, NJ Patterson, NJ Trenton, NJ New Mexico Albuquerque, NM Las Cruces, NM Santa Fe, NM New York Albany-Schenectady-Troy, NY Binghamton, NY Buffalo, NY Burlington, VT-Plattsburgh, NY Elmira (Corning), NY New York, NY Rochester, NY Syracuse, NY Utica, NY Watertown, NY North Carolina Charlotte, NC Greensboro-High Point-Winston Salem, NC Greenville-New Bern-Washington, NC Raleigh-Durham(Fayetteville), NC Wilmington, NC North Dakota Fargo-Valley City, ND Minot-Bismarck-Dickinson(Williston), ND Oklahoma Ada, OK Oklahoma City, OK Tulsa, OK Wichita Falls, TX & Lawton, OK Ohio Cincinnati, OH Cleveland-Akron(Canton), OH Columbus, OH Dayton, OH Lima, OH Steubenville, OH Toledo, OH Youngstown, OH Zanesville, OH Oregon Bend, OR Eugene, OR Medford-Klamath Falls, OR Portland, OR Salem, OR The Dalles, OR Pennsylvania Erie, PA Harrisburg-Lancaster-Lebanon-York, PA Johnstown-Altoona, PA Philadelphia, PA Pittsburgh, PA Wilkes-Barre-Scranton, PA Rhode Island Cranston, RI Pawtucket, RI Providence, RI Warwick, RI South Carolina Charleston, SC Columbia, SC Greenville-Spartanburg, SC-Asheville, NC-Anderson, SC Myrtle Beach-Florence, SC South Dakota Rapid City, SD Sioux Falls (Mitchell), SD Tennessee Chattanooga, TN Jackson, TN Knoxville, TN Memphis, TN Nashville, TN Tri-Cities, TN-VA
Texas Amarillo, TX Austin, TX Beaumont-Port Arthur, TX Worth, TX El Paso, TX Harlingen-Weslaco-Brownsville-McAllen, TX Houston, TX Laredo, TX Lubbock, TX Odessa-Midland, TX San Angelo, TX San Antonio, TX Sherman, TX Tyler-Longview (Lufkin & Nacogdoches), TX Victoria, TX Waco-Temple-Bryan, TX Utah Layton, UT Ogden, UT Orem, UT Provo, UT Salt Lake City, UT Sandy, UT St. George, UT West Jordan, UT West Valley City, UT Vermont Burlington, VT Virginia Charlottesville, VA Harrisonburg, VA Norfolk-Portsmouth-Newport News, VA Richmond-Petersburg, VA Roanoke-Lynchburg, VA Washington Seattle-Tacoma, WA Spokane, WA Yakima-Pasco-Richland-Kennewick, WA West Virginia Bluefield-Beckley-Oak Hill, WV Charleston-Huntington, WV Clarksburg-Weston, WV Parkersburg, WV Wheeling, WV-Steubenville, OH Wisconsin Green Bay-Appleton, WI La Crosse-Eau Claire, WI Madison, WI Milwaukee, WI Wausau-Rhinelander, WI Wyoming Casper-Riverton, WY Cheyenne, WY-Scottsbluff, NE